CASE STUDY: ARETE - UCD
UBC: Dublin Digital, Marketing + Web Design Strategies
An ambitious education project to bring Augmented Reality to schools across the European Union
Branding | Creative Design | Branded PowerPoint Decks | Social Media Banners | Logo | Icons | Business Cards
Client: ARETE - UCD
Industry: Education - Augmented Reality
The ARETE project aims to support the pan-European interactive technologies effort both in industry and academia, through the multi-user interactions within AR technologies evaluated in education in both professional and private contexts.
The authoring tools used within ARETE and the provision of access of the Augmented Reality content developed for the broader community of users within the EU, will increase the European innovation capacity in AR.
The challenge
➜ Be friendly, Be fun, playful, energetic and appealing to children
➜ Reflect the educational aims of the Arete project (STEM, Literacy and Positive Behaviour in Schools)
➜ Reflect the Augmented Reality technology used by ARETE
➜ Be unique and conform to the required legal standards with regards copyrighting
➜ Support and inform the broader Arete brand
➜ Multi-national + multi-lingual partners and stakeholders sign-off needed
What we did
➜ Project Managed 3rd part vendors
➜ Focus on the act of looking, which is a common thread running through ARETE’s education programs in STEM, Literacy and Positive Behaviour in Schools
➜ This logo is a simple and distinctive monogram that combines the ‘A’ from Arete with an eye, representing sight
➜ The logo’ simplicity allows it to be rendered clearly at small sizes for example, as a mobile app icon
➜ Achieve multi-national + multi-lingual partners and stakeholders sign-off
What we achieved
➜ Work with an school within a leading university to develop a new brand identity that will be easy to understand across the E.U.
➜ Beautiful rebrand
➜ Brand identity that resonates beyond linguistic or geographic borders
➜ Child friendly design + social media content
➜ New, brighter and more energetic colour schemes to appeal more to children
➜ Each logo is presented on its own and as an iPhone app icon to demonstrate how the logo will preform at a small size in a digital format
Urban Brand Creative is a dynamic, responsive and talented branding agency that has supported the ARETE European project rebranding and we are delighted with the professionalism, enthusiasm and details that the project was attended to. The support and team effort has brought an excellent result that represents the needs of our project. As a project coordinator I would recommend Keith and his team for anyone that wants this level of service with excellent customer focus.
