CASE STUDY: BODYWHYS
UBC: Dublin Digital, Marketing + Web Design Strategies
Promoting positive body image for men, women and young people
Digital Strategy | Branding | Web Design | Website Development | eCommerce | Creative Design | Product Photography
Client: BodyWhys
Industry: Education + Mental Health
Bodywhys is the national voluntary organisation supporting people affected by eating disorders.
Our mission is to ensure support, awareness and understanding of eating disorders amongst the wider community as well as advocating for the rights and healthcare needs of people affected by eating disorders.
Our vision is that people affected by eating disorders will have their needs met through the provision of appropriate, integrated, quality services being delivered by a range of statutory, private and voluntary agencies.
The challenge
➜ Help a worthwhile nationwide charity organisation streamline it’s digital and online outreach and educational resources
➜ Create an online educational resource for children, teenagers, parents, educators and councillors
➜ These guys are literally saving lives. Help them reach more people in order to work their magic. Better defined value proposition + services
What we did
➜ Refined more intuitive online communication and resources
➜ Created gated content and education resources for children, teenagers, parents, educators and councillors
➜ GDPR compliant data analysis
➜ Better defined value proposition across services + case studies
➜ Project Managed 3rd part vendors
➜ Educational partner structure
What we achieved
➜ Beautiful education + mental health website
➜ SEO + mobile compatible
➜ 8x increase in traffic
➜ 12x increase in engagement + downloads
➜ 10,000+ secondary school + student downloads
➜ Educational assets for primary and secondary teachers
➜ Better defined value proposition + services
Thank you so much to Urban Brand Creative for your amazing work in designing the new Bodywhys Body Image website. We are delighted with the end result. You made what I had expected to be a very difficult process enjoyable. Thank you for your attention to detail and to the care and concern you showed to every aspect of this project from start to finish. I highly recommend UBC to anyone looking for a web designer. It was a pleasure to work with Keith and the team - thank you all for your excellent work :)
