Case Study: 2 Portland Place
UBC: Dublin Digital, Marketing + Web Design Strategies
Where classic Regency elegance meets contemporary living
Marketing Strategy | Branding | Web Design | Website Development | eCommerce | SEO | Creative Design | Product Photography | Logo | Icons | Promo Brochure | Copy + Content |
Client: 2 Portland Place
Industry: Luxury Property Rental
Living well in Brighton, UK.
2 Portland Place Luxury townhouse has refined the art of post lock-down luxury. Enjoy classic elegance with contemporary style in your own private staycation townhouse rental. We are nestled in the heart of Brighton & Hove, steps from the beach in the sunny south-east.
The challenge
➜ Phase out the current revenue share model with the property rental portals and create an alternative route to market for customers
➜ From ground zero - to hero. No digital footprint outside of rental portals. Create a brand identity for a luxury property rental with potential super powers!
➜ Create a digital brand + marketing to resist the confines of Covid 19
➜ Distill the magic from our clients head, into tangible defined service offerings and evergreen digital + marketing assets
➜ These guys are rock stars. Help them shine! Better defined value proposition + services
What we did
➜ Full Corporate Brand Identity.
➜ eCommerce store live and selling.
➜ Devised integrated digital lead generation strategy + Market Qualified Leads.
➜ Competitor benchmarking.
➜ Covid 19 strategy.
➜ Better defined value proposition across services + case studies.
➜ In-house team mentoring.
➜ Project Managed 3rd party vendors + suppliers.
➜ Sourced integrated booking system and customer relationship management (CRM) tool.
What we achieved
➜ Established 2 Portland Place as a premium brand.
➜ Introduced and better defined more premium plus service provisions.
➜ Beautiful eCommerce website.
➜ Autonomous revenue streams established.
➜ SEO + mobile compatible.
➜ 5x increase in bookings.
➜ Gated resources for client life cycle.
We came to Keith and Urban Brand Creative with a real problem, that they not only puzzled out for us, and solved - but delivered a strategy and seamlessly executed it. No additional request or requirement for the project was ever a problem, and everything they delivered was with a real passion and attention to detail. Their breath of inhouse expertise and capability was phenomenal. Thank you so much!
