Case Study: Groupon
UBC: Dublin Digital, Marketing + Web Design Strategies
Creating a cleaner website wireframe and series of multi-market lead generating digital campaigns for an ecommerce leader
Client: GROUPON Merchant
Industry: eCommerce
Client Requirements:
Digital Strategy | Branding | Web Design | Creative Design | Social Media | Buyer Persona | Copy + Content
The challenge
➜ Create a new user friendly website template design for Groupon’s merchant bricks and mortar customers.
➜ Ensure the website design is applicable to its Europe Middle East + Asia (EMEA) markets.
➜ Create a ‘Brexit Ready’ lead generation and demand generation campaign for their UK markets in the wake of Brexit.
➜ Create a ‘Grow with Groupon’ multi market lead generation and demand generation campaign for their EMEA markets.
What we did
➜ Created multilingual multi-market campaign assets.
➜ Assets formatted for digital and traditional print: Company website blogs and banner pages. Email marketing and email signatures. Social media banners and posts across Facebook, LinkedIn, Instagram. Google Adwords + re-syndication.
➜ Targeted Audience: Campaign for UK (England, Scotland, Wales + N. Ireland) targeted at start up and scale up bricks and mortar businesses.
➜ Social Platforms Used: Facebook, LinkedIn, Instagram, email marketing, Google Ads.
➜ Streamlined UX buyer journey + decision making matrix.
➜ Easier to navigate wireframe for new website.
What we achieved
➜ A cleaner more easy to navigate website template design for Groupon’s merchant bricks and mortar customers across 11 markets in five different languages.
➜ Clearly defined buyer persona sales journey and merchant services listing.
➜ Multi media marketing campaign across digital media and print media.
➜ Uplift in click through rates (CTR) on Facebook, LinkedIn, Instagram, email marketing, Google Ads.
➜ Increased Brexit services brand awareness for merchant market.
Kudos from clients
