Software as a Service
 Technology &

 Let us Transform your
Software as a Service
& Tech Brand

Urban Brand Creative, one of Dublin, Ireland's leading digital growth agencies, offers specialised marketing solutions tailored for the technology and software industry. With over 100 five-star online reviews, our proven track record showcases our commitment to delivering exceptional results.

Industry Challenges
& Opportunities

The technology and software industry faces unique challenges, including rapid innovation, high competition, and the need to communicate complex products and services effectively. However, there are significant growth opportunities, especially in the expanding digital transformation market. The global digital transformation market is projected to grow at a CAGR of 19.1% from 2021 to 2028.

Leveraging digital marketing can help you capture a larger share of this expanding market.

Our Franchise Industry Experience

Stages of a Tech Startup

  • Description:

    This is the initial stage where the founders use their own savings or revenue generated from the business to fund operations. The company relies heavily on limited resources and personal finances.

    Characteristics:

    ✔️ Minimal external funding.

    ✔️ High focus on product development and market fit.

    ✔️ Lean operations and frugality.

    ✔️ Strong emphasis on revenue generation from the start.

  • Description:

    At this stage, startups seek small amounts of capital from close friends, family, or angel investors to develop their product further and conduct initial market research.

    Characteristics:

    ✔️ Raising typically between $50k to $250k.

    ✔️ Focus on building a prototype or MVP (Minimum Viable Product).

    ✔️ Establishing a core team.

  • Description:

    Seed funding helps a startup to finance early product development, market research, and initial marketing efforts. This funding often comes from angel investors, seed funds, or early-stage venture capitalists.

    Characteristics:

    ✔️ Raising typically between $500k to $2 million.

    ✔️ Achieving product-market fit.

    ✔️ Building out the team and business model.

    Beginning to scale customer acquisition.

  • Description:

    Series A funding is aimed at scaling the product, expanding the user base, and optimising the product-market fit. This round involves larger investments from venture capital firms.

    Characteristics:

    ✔️ Raising typically between $2 million to $15 million.

    ✔️ Expanding market reach and scaling operations.

    ✔️ Enhancing product features and user experience.

    ✔️ Establishing strong business metrics and performance indicators.

  • Our talented graphic designers are crucial for creating an attractive and user-friendly handbook. This includes layout design, brand asset incorporation (like logos and colour schemes), and the creation of custom graphics to illustrate points visually.

  • Description:

    Series C and subsequent funding rounds are about accelerating growth, expanding globally, and potentially preparing for an IPO (Initial Public Offering). These rounds attract large-scale investments from late-stage VCs, private equity firms, and institutional investors.

    Characteristics:

    ✔️ Raising typically $50 million and beyond.

    ✔️ Major business expansions and strategic acquisitions.

    ✔️ Strengthening market position and brand presence.

    ✔️ Preparing for IPO or acquisition.

  • Description:

    A unicorn is a privately held startup valued at over $1 billion. Achieving unicorn status signifies substantial growth and market validation.

    Characteristics:

    ✔️ Valuation of over $1 billion.

    ✔️ Significant market share and strong revenue growth.

    ✔️ Potentially disruptive impact on the industry.

    ✔️ Often preparing for an IPO or being a target for acquisition.

At Urban Brand Creative, we have extensive experience navigating every stage of the tech startup journey. From bootstrapped beginnings to achieving unicorn status, our team has successfully partnered with startups at every level of growth. Whether you're seeking pre-seed funding or preparing for a Series B round, we possess the expertise and resources to support your venture. Our comprehensive approach ensures that we not only help you secure the necessary funding but also provide strategic guidance to scale your business effectively. Let Urban Brand Creative be your trusted partner in turning innovative ideas into industry-leading successes.

Strategy Development:

At Urban Brand Creative, we believe that a solid strategy is the cornerstone of any successful digital campaign. For Transit 9, our strategy development will include comprehensive work on your talking points, unique selling propositions, and company identity. We will help you structure compelling case studies and blogs, refine your buyer personas, and optimise your technology positioning. This strategy piece will also include competitor benchmarking, where we analyse three to five potential commercial partners or competitors. This holistic approach ensures that your messaging is precise, targeted, and impactful.

Retail Companies:

Urban Brand Creative delivers top-notch digital marketing services for retail companies. Our offerings, from web design and e-commerce optimization to social media management and email marketing, ensure a seamless customer experience. Increase your engagement, drive traffic, and boost sales with our innovative strategies. Trust Urban Brand Creative to transform your retail business with our cutting-edge digital solutions.

Technology and Software:

Urban Brand Creative offers innovative digital marketing services for technology and software companies. Our offerings include web design, SEO, social media management, and video content creation. Enhance your online presence and drive user engagement with our tailored strategies. Highlight your unique value propositions and technological advancements with Urban Brand Creative.

Professional Services:

Urban Brand Creative understands the specific marketing needs of professional services, including legal, consulting, accounting, and more. Our tailored digital marketing solutions include SEO-friendly web design, targeted email marketing, and strategic social media management. We create engaging content that highlights your expertise and builds trust with potential clients. With our professional photography and videography services, your business will stand out in the competitive landscape. Partner with us to enhance your digital presence and attract more clients.

Our Multidisciplinary Approach

By working with Urban Brand Creative you will be creating a winning brand franchise sales handbook for your global brand, which involves a multidisciplinary approach, combining our various digital growth solutions skill sets and services to ensure a comprehensive, engaging, and strategically aligned document.

  • Our strategic marketing team will outline effective marketing and advertising strategies that franchisees can implement locally. This includes digital marketing tactics like SEO, PPC, content marketing, and social media strategies tailored to different markets.

  • Our analysts provide insights into market trends, target demographics, and competitive analysis. This data will inform the strategic direction of the handbook, ensuring it addresses the market effectively.

  • Our skilled copywriters are needed to articulate the brand's value proposition, mission, and opportunities compellingly. Your content will be persuasive, clear, and tailored to the target audience of potential franchisees.

  • Our specialists in branding will ensure the handbook reinforces your brand identity and values throughout. This includes consistent use of tone, style, and visuals that align with the brand's global image.

  • Our talented graphic designers are crucial for creating an attractive and user-friendly handbook. This includes layout design, brand asset incorporation (like logos and colour schemes), and the creation of custom graphics to illustrate points visually.

  • Our dedicated can source, select, and optimise high-quality images that reflect the brand's identity and values. This could include photographs of existing franchises, products, and promotional events, along with high quality authentic stock images.

  • Our expertise in digital growth strategies can add value by integrating information on digital tools and platforms for franchise management, online marketing, and sales growth. This might include recommendations for social media use, online ordering systems, and customer relationship management (CRM) software.

  • Advising on how to incorporate sustainable practices into the franchise operations, which can be a significant selling point for modern franchisees.

  • We navigate local cultures to advise on adapting the handbook and franchise operations to fit local tastes and norms, particularly important for expansion into diverse markets.

“When we were launching our cloud product into a very competitive market, we knew that we needed digital marketing partners on the ground that knew how to take a global brand and make it work in a local market. urban brand creative worked tirelessly with us to develop a comprehensive marketing strategy based on current retail and food trends, consumer insights and competitor benchmarking.”

- Ciara Rocca | Sage Marketing Director - EMEA

Project Timeline

For a streamlined and effective delivery of a brand franchise handbook project, we recommend a 6-stage delivery timeline of 25 business days, this process is highly coordinated and efficient. Here’s a detailed step-by-step process tailored to meet this schedule, focusing on key activities and deliverables at each stage:

  • Capture the Brief: Conduct a detailed kickoff meeting to understand the client's vision, objectives, and specific requirements for the handbook. Discuss your brand values, target markets, and any digital strategy focus areas.

  • Market Research: Immediately initiate comprehensive market research covering industry trends, target demographics, competitor analysis, and digital marketing best practices relevant to the franchise model.

    Strategy Development: Formulate a strategy that encompasses brand positioning, digital growth solutions, and marketing tactics tailored to diverse markets.

    Deliverable: Strategy Document and Research Findings Presentation to the client (Day 5) .

  • Copywriting and Tone of Voice Development: Begin crafting content with an emphasis on the brand’s tone of voice, ensuring it aligns with Papa John's identity and appeals to global franchisees.

    Design Conceptualization: Start the design process focusing on the handbook's layout, graphical elements, and initial device mock-ups for the digital version.

    Deliverable: First Draft of Content and Preliminary Design Concepts (Day 10).

  • Client Review: Present the initial drafts and designs to the client for feedback.

    Revisions: Based on feedback, make necessary adjustments to the content, tone, and design to better align with client expectations and the project goals.

    Deliverable: Revised Content and Design Drafts (Day 15).

  • Final Design Lockdown: Complete all design elements, ensuring consistency and brand alignment across the handbook.

    Copy Finalisation: Refine and finalise the handbook content, incorporating any last-minute client insights or feedback.

    Digital Features Integration: Integrate digital elements, such as interactive components, digital mock-ups, and any multimedia content planned for the digital version.

    Deliverable: Final Handbook Draft with Integrated Digital Features (Day 20).

  • Final Client Review: Present the complete handbook and digital assets for final client approval.

    Last-Minute Adjustments: Make any required tweaks or adjustments based on client feedback.

    Delivery and Training: Officially deliver the final handbook. Provide necessary training or guidance on utilising the digital components and strategies recommended within the handbook.

    Deliverable: Final Brand Franchise Handbook and Digital Assets (Day 25).

Client Kudos

Full digital growth solutions

  • Brand Activation

  • Digital Growth Solutions

  • Social Media Campaigns

    Social Media Campaigns

  • Web Design

  • Branding + Design

    Branding + Design

  • Business Growth Solutions

  • eCommerce Store

  • Photography + Promo Videos

    Photography + Promo Videos

  • Creative Services

    Creative Services

  • Lead Generation

    Lead Generation

  • Start Up Strategy

  • Email Marketing Campaigns

    Email Marketing Campaigns

  • Marketing Calendars

    Marketing Calendars

  • Funding Applications

    Funding Applications

  • SEO - Search Engine Marketing

    SEO - Search Engine Marketing

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