Case Study: Hyde Dublin

UBC: Dublin Digital, Marketing + Web Design Strategies

Full digital growth solutions for a Super bar

 

Client: Hyde Dublin
Industry:
Bar + Restuarant

 

Client Requirements

Digital Strategy | Branding | Web Design + DevelopmentB2B + B2C Strategy | Product Photography | Videography | eCommerce | Menu Design | Sales Decks | Social Media | Influencer Handbook | Corporate Rebranding | Copy + Content | Email Marketing | Press + Comms | Competitor Benchmarking | Digital Support +Training |

 
 

Restaurant | Bars | Rooftop Terrace

Located in the heart of the city hyde is a modern, vibrant ambience that flows over three distinct floors.

We offer contemporary asian cuisine crafted by karl whelan with seasonal produce, precise technique & sharing in mind.

An eclectic collection of music for all tastes, stylish rooftop bar and terrace. Hyde is more than just a bar or restaurant, it’s an all-encompassing experience for every occasion.

The challenge

➜ Help a multi-million investment succeed with outsourced brand + marketing project management.

➜ Work in a fast moving matrixed environment with punishing + unforgiving launch + refinement deadlines.

➜ Distil the magic from our client’s head + realise their vision.

➜ Ground zero in brand + marketing assets.

➜ Positioning brand into a premium status.

➜ Develop e-commerce website that sells.

➜ Develop a brand identity & formulate a digital growth strategy that will take it to the next level!

➜ Make everything ‘look a million dollars’!

 

What we did

➜ Full muti-disciplined digital growth solutions.

➜ Devised integrated digital lead generation strategy + market qualified leads.

➜ Designed intuitive eCommerce website with online bookings and seamless multi-platform integration.

➜ Created + aligned sales + marketing funnel targeting B2B + B2B clients.

➜ World class series of menus designs.

➜ Series of photo shoots: food, cocktails, interiors, people.

➜ Video shoots + reels.

➜ Multi-platform social media campaigns.

➜ 6 months social media content, curation + management.

➜ Influencer + collaboration handbook.

➜ B2B + B2C - tone of voice.

 

What we achieved

➜ Beautiful eCommerce website.

➜ 7k organic growth in 4 months. 200k impressions.

➜ Highest social engagement of 5.7% (vs competitors at 0.65%).

➜ 15% increase of projected On Target Sales

➜ Catalogue of best in class digital assets.

➜ 4 photo shoots / 2 video shoots.

➜ National Media Exposure.

➜ 1 dozen+ menu series designs + iterations.

➜ Bespoke landing page for commercial partners + stakeholders.

➜ Corporate venue hire sales decks + assets.

➜ 8x outreach + engagement vs competitors increase Reach on Socials.

➜ Online presence grown across all main social channels: TikTok, Instagram, Twitter, Facebook and LinkedIn.

➜ Redefined brand + products into the premium category in the marketplace.

 

Videos + reels

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Cocktail photography

Food photography

Menu series design

Social media highlights

Promotional posters

Venue hire brochure

Our work featured in

Hyde Dublin - Launch Invite

 

Our kudos from clients

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