Case Study: Gaia Baby Nursery
UBC: Dublin Digital, Marketing + Web Design Strategies
Full Scale Digital growth solutions for…
Client: Gaia Baby
Industry: Baby Nursery Products
Client Requirements
Digital Strategy | Branding | Web Design + Development | B2B + B2C Strategy | Commercial Partner Assistance | Digital Support +Training | eCommerce | Creative Design | Product Photography | Sales Decks | Social Media | Influencer Handbook | Corporate Rebranding | Copy + Content | Email Marketing | Press + Comms | Competitor Benchmarking
Finally a brand that believes that sustainability is the future and that it can be achieved in many ways.
A fundamental of the Gaia Baby design philosophy was to ensure that all of our products would be multi-functional and last beyond the norm, fitting into for your home life for many years.
Truly Sustainable, Design Led, Inclusive & Proud of it.
The challenge
➜ Help a business scale up with outsourced brand and marketing project managment.
➜ Client was too close to the brand.
➜ Repositioning products into a premium status.
➜ Developing an international multi currency e-commerce website.
➜ Time to regroup, rethink + reorganize. Rediscover a brand identity & develop a digital growth strategy that will take it to the next level!
What we did
➜ Devised integrated digital lead generation strategy + Market Qualified Leads.
➜ Redesign of an international, multipurpose + multi currency eCommerce store.
➜ Created + aligned Marketing and Sales funnel targeting B2B clients + commercial partners.
➜ Rebranded physical products ready for retail online or in store.
➜ Better defined value proposition, products and services.
➜ 6 months Social Media Content and Management.
➜ Influencer + Collaboration Handbook.
➜ Full Corporate Rebranding.
What we achieved
➜ 2 Beautiful & easy to shop multi currency eCommerce websites.
➜ Sales deck + assets for commercial partners, retailers & future stakeholders.
➜ Bespoke landing page for commercial partners + stakeholders.
➜ SEO + mobile compatible.
➜ 10x increase Reach on Socials.
➜ Online presence grown across all main social channels: Tiktok, Instagram, Twitter, Facebook, Linkedin and Pinterest.
➜ Redefined brand + products into the premium category in the marketplace.
What I love about working with Urban Brand Creative is the reassurance that we're actually working with experts in every discipline, in every field, and they're all being brought together to work on our projects.
- Joanne O’Grady, Founder + CEO, Gaia Baby Nursery.
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