HUAWEI

Smart Tech, Smarter Storytelling

We were approached by Huawei Ireland to help them reimagine their digital presence with a fully articulated strategy, live Instagram demo, and premium grid aesthetic—crafting a content vision that redefined how their brand could engage, inspire, and grow.

Client: HUAWEI | Industry: Technology

Huawei Ireland engaged Urban Brand Creative to transform their underperforming digital presence into a premium, story-driven community hub. While structurally operating somewhat independently from Huawei’s global headquarters, the Irish team needed a standalone strategy that aligned with local audiences and business goals.

We delivered a complete visual and strategic overhaul—art direction, community engagement campaign strategy, and a beautifully designed social media strategy report—that set a new benchmark for brand storytelling and Instagram performance in the tech sector.

The Opportunity

Initial Situation:
Huawei Ireland’s independent operations led to fragmented visuals, inconsistent branding, and limited strategic alignment with global campaigns.

Business Challenges:

Visual inconsistency and minimal utilization of Instagram’s capabilities.
Lack of strategic content scheduling, themes, hashtags, and aesthetics.
No community-building strategy or user-generated content approach
Lack of clear brand tone or localised positioning
Absence of shoppable Instagram or post-click funnel

Competitor Benchmarking Insights:
Benchmarking revealed missed opportunities in features such as reels, guides, and consistent branding utilized by other regional Huawei accounts.

Objectives:

Redefine Huawei Ireland’s Instagram brand presence
Create a scalable visual identity with a premium aesthetic
Build a full content strategy with campaign ideas, community hooks, and hashtags
Deliver a polished strategy deck to align internal stakeholders
Position Huawei Ireland as smart, sustainable, and community-driven

Our Approach – The 5-Step Digital Growth Program

Step 1: Audit, Review & Strategy

Competitor audit across Huawei Portugal, Brazil & Turkey
Identified content gaps, underused tools, and brand misalignment
Delivered a 25-page Pitch Strategy Report with themes, personas, tone, and grid direction

Step 2: Content Creation

Crafted all assets: mockups, carousels, reels, highlight covers
Developed campaign hashtags and storytelling copy (#MadeWithHuawei, #HuaweiStory)
Led creative direction with a focus on emotional, relatable visuals

Step 3: Brand Activation & Awareness

Built a live Instagram demo showcasing visual flow and content rhythm
Outlined posting cadence, story engagement tools, and theme planning
Proposed campaigns built around community, culture, and user-generated content

Step 4: Generate Revenue & Increase Sales

Recommended rollout of Instagram Shopping & Linktree
Focused on specs, longevity, and smart shopper messaging
Included comedic/meme-style formats to enhance shareability

Step 5: Internal Enablement

Delivered the Huawei Pitch Report as a launch-ready playbook
Included visuals, strategy, caption templates, post ideas, and colour psychology
Positioned for internal alignment and upward presentation to global teams

Proven Results:
Humanising Technology,
One Post at a Time

1. Discovery & Strategic Repositioning

Brand Audit & Competitor Benchmarking: Evaluated Huawei Ireland’s digital presence against regional leaders (Portugal, Turkey, Brazil) and mapped platform gaps, underused tools, and inconsistent brand messaging.
Grid & Storytelling Vision: Delivered a full brand narrative, tone of voice, content pillars, and post cadence designed to build community and elevate Huawei’s value perception.
Social Media Strategy Deck: Created a robust, pitch-ready report—shared with Huawei EMEA HQ—detailing campaign themes, persona-driven messaging, colour psychology, and platform-specific recommendations.

2. Aesthetic Overhaul & Visual Cohesion

Custom Grid Design: Designed a fully curated Instagram layout showcasing seasonal and product-specific campaigns with nature-led visual storytelling.
Colour Psychology Framework: Rooted in the four elements (earth, air, fire, water), our palette aligned Huawei with sustainability, emotional warmth, and modern tech confidence.
Mock Demo Page: Built a live Instagram demo (@huawei_demo) to showcase our aesthetic, narrative arc, and engagement journey in action.

3. Campaign Architecture & Multi-Platform Engagement

2-Month Content Plan: Developed a campaign calendar with original post copy, content ideas, and hashtag strategies across community, lifestyle, and product storytelling.
Community Campaigns: Launched content around #HuaweiStory and #MadeWithHuawei to promote user-generated content and emotional connection.
Reels & Stories Strategy: Outlined a tactical use of Instagram’s newer tools to increase organic reach, with suggested themes, interactive stickers, and guided flows.
Paid Ads & Budget Allocation: Delivered a PPC framework (Meta) with sample budgets and ad recommendations tailored for Irish audiences.

4. Internal Enablement & Future Growth

Internal Presentation Tool: The final strategy report functioned as both a brand vision and training asset—enabling Huawei Ireland to align leadership, present upwards, and prepare for execution.
Flexible Creative System: Designed for scalability across regional markets or rollout stages—ensuring all assets were modular, on-brand, and ready to deploy.

Overarching Concept:
Humanising Technology, One Post at a Time

Our strategic proposal for Huawei Ireland reimagined their Instagram presence as more than a feed—it became a brand storytelling engine. Through premium design, human-first narratives, and platform-native features, we crafted a content arc that built community, celebrated creativity, and positioned Huawei as the smart, sustainable choice for Irish consumers. The result? A grid with purpose, a voice with personality, and a strategy designed to turn casual scrollers into loyal advocates.

A Glimpse Inside the Grid

As part of our creative direction, we designed two months of Instagram content—crafted to reflect a premium aesthetic, local storytelling, and platform-native engagement. This preview showcases our original layouts, copy tone, and visual system in action.

Key Takeaways & Next Steps

Great brands don’t just post—they perform. Our work with Huawei Ireland proves what’s possible when strategy meets storytelling and aesthetics are elevated with purpose. The assets, vision, and execution left a lasting impression across internal teams.

Huawei didn’t just get a pitch—they got a playbook.

Want This For Your Brand?

If you're serious about transforming how your audience sees, feels, and connects with your brand—don't wait for the perfect brief or internal alignment. Book a strategy call today. Spaces are limited, and when we’re full, we’re full.

Book A Discovery Call ➜

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Your Growth. Our Solutions

Full Digital Growth Solutions

From Brand Activation to Investment Readiness—We Do It All.
Strategy & Business Consulting

Data-driven strategies to scale, optimize, and dominate your market.
Branding, Rebranding & Activation

Craft a high-impact brand that attracts, engages, and converts.
Social Media Campaigns

Targeted content and ads that engage, grow, and convert.
Website & eCommerce

UX-focused websites and eCommerce built to convert and scale.
Marketing & Growth

SEO, ads, and campaigns that drive traffic, leads, and sales.
Content & Visual Production

Photography, video, and design that sell your brand story.
Public Relations & Thought Leadership

Media, PR, and influencer strategies that build brand authority.
Valuation & Investor Growth

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Franchise models and rollout strategies for scalable growth.
Performance Marketing & Lead Gen

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