Case Study:
Java Republic Cafes

UBC: Dublin Digital, Marketing + Web Design Strategies

Helping an iconic brand enter new markets

 

Marketing Strategy | Creative Services | Food Photo-shoot | Graphic Design | Retail Poster Design | Menu Design | Social Media l Grab + Go Menus | Combo Meal Deals Design | Label Design

 

Client: Java Republic
Industry: Hand-roasted coffee + organic teas

 
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In the last 20 years, Java Republic has gone from strength to strength. Today they are a fiercely proud company, offering Ireland’s most exceptional coffee and an incredible selection of 24 organic teas.

 
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The challenge

➜ Gain increased brand awareness for the newest coffeehouse chain arrival in an already crowded market.

➜ Translate and adapt global brand messaging to suit a local market, without losing authenticity.

➜ Compete for a market share of the lunchtime food and Christmas hot beverage market.

➜ Social Media Strategy in a new market.

 
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What we did

➜ Deep-dive competitor benchmarking highlighting price points for combo menus.

➜ Ran three month social media ‘takeover’ campaign.

➜ Created photoshoot for use across all print and digital media.

➜ Creative services for across creating content and for all digital and print channels.

➜ Series of POS promo materials for nationwide stores.

➜ 12 month menu marketing calendar.

 
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What we achieved

➜ 2 x seasonal print + digital campaigns.

➜ 5x Increased digital + social traffic.

➜ Enhanced penetration of targeted demographic.

➜ Uptake on revenue through increase on lunch time footfall and average spend through combo meal deal offering.

 
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Instagram Photos

 

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