Case Study:

The Gruffertys

UBC: Dublin Digital, Marketing + Web Design Strategies

Full digital growth solutions for…

Client: Let Them Talk Beauty
Industry: Beauty

Client Requirements

Digital Strategy | Branding | Web Design + Development | B2B + B2C Strategy | Commercial Partner Assistance | Digital Support +Training | eCommerce | Creative Design | Product Photography | Sales Decks | Social Media | Influencer Handbook | Corporate Rebranding | Copy + Content | Email Marketing | Press + Comms | Competitor Benchmarking

Laura Grufferty is a little bit obsessed with beauty products. Sure, we all are, but for Laura this goes a little bit further. So much so, that she has endless drawers jam-packed full of beauty products!

If Laura looks a little bit familiar to you, that's because for the last 7 years, Laura and her family - the Gruffertys, have been the breakout stars on Virgin Media's Googlebox Ireland show - since its inception in 2014. Clearly, they're enjoying it all and viewers have taken the family to their hearts!

The challenge

➜ Help a business scale up with outsourced brand and marketing project management.

➜ Client was too close to the brand.

➜ Repositioning products into a premium status.

➜ Developing an international multi currency e-commerce website.

➜ Time to regroup, rethink + reorganize. Rediscover a brand identity & develop a digital growth strategy that will take it to the next level!

What we did

➜ Devised integrated digital lead generation strategy + Market Qualified Leads

➜ Redesign of an international, multipurpose + multi currency eCommerce store.

➜ Created + aligned Marketing and Sales funnel targeting B2B clients + commercial partners.

➜ Rebranded physical products ready for retail online or in store

➜ Better defined value proposition, products and services

➜ 6 months Social Media Content and Management

➜ Influencer + Collaboration Handbook

➜ Full Corporate Rebranding

What we achieved

➜ 2 Beautiful & easy to shop multi currency eCommerce websites

➜ Sales deck + assets for commercial partners, retailers & future stakeholders

➜ Bespoke landing page for commercial partners + stakeholders

➜ SEO + mobile compatible

➜ 10x increase Reach on Socials

➜ Online presence grown across all main social channels: Tiktok, Instagram, Twitter, Facebook, Linkedin and Pinterest

➜ Redefined brand + products into the premium category in the marketplace

eCommerce Website

Social Media Campaigns + Design

Our kudos from clients